“People say don’t judge a book by its cover. I say no, a book is judged by its cover. You have to work so hard that nobody judges your cover. And you have to make your book so popular that people ignore the cover.”

I recently came across an interview reel of Zakir Khan on Instagram where he said something that quietly unsettled me:

“People say don’t judge a book by its cover. I say no, a book is judged by its cover. You have to work so hard that nobody judges your cover. And you have to make your book so popular that people ignore the cover.”

It’s uncomfortable because it’s true.

We do judge.

And almost instantly.

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